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Our Market

The Navy market is young, smart and mobile - and has time and money.

Manning the rails


The Navy Military Community

View our sponsorship package here

Active-duty military spending power equals $53.8 billion.
Unlike the general population, all active-duty service members are 100% employed and educated.
Nearly half of Navy active-duty service members are married and average two children per household.
Men comprise 80% of Navy active-duty service members.
Navy active-duty by age:
    Average Age: 26.7 enlisted, 34.9 officer
    25 years and younger - 41.3%
    26 to 30 - 22.9%
    31 to 35 - 15.9%
    36 to 40 - 11.2%
    41 years or older - 8.6%
36% of Navy active-duty military are Gen Z and 53% are Millennials.
Navy families are always on the move. (About four of five families have moved during their military life.)
Military members are highly loyal to brands, products and services that support them.


Watch this and see why you should partner with us!

Source: Defense Manpower Data Center, Refuel Agency and Military OneSource

Learn More

 

Event Sponsorship

The Navy community values your commitment. We help you show it. 

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Navy MWR Programs that you can partner with include:

View our sponsorship package here


Navy MWR Esports: Be part of the Navy MWR ESPORTS program!

Tournaments are WORLDWIDE and provide opportunities that combine our Sailors’ love of competition with an exciting activity. Partner benefits include multiple engagement opportunities to reach the Navy military community.

  • Streaming Channel Page Logo Integration
  • Lower Third During Broadcast
  • Chatbox Inclusion
  • Replay Swipe Inclusion
  • Live Billboard Reads
  • Social Media
  • Other Digital Footprints
  • Webpage Ad Integration
  • Presenting Sponsor Opportunities
  • Logo Integration
  • Print Mediums (Poster, Retractable Banner, Info Card, Step & Repeat, and Flyer)


Great Navy Campout: Since 2015, the Great Navy Campout has encouraged thousands of military members and their families to get outdoors and camp! The goal is to inspire Sailors and their family members to reconnect with nature and wildlife over the summer by participating in installation MWR camping events worldwide between June and September. More than 40 installations participated in 2020.

MWR Summer Reading Program: The Navy Summer Reading Program began in 2010 as an initiative to encourage students to read during the summer and help families bridge the "summer learning gap" while inspiring literacy and lifelong learning. Installations worldwide hold a variety of activities and events in support of the Summer Reading Program between June and September. Fifty-four installations participated in 2021. Participants read for 9.5 million minutes and 14,897 patrons enrolled in the program. The 2021 social media reach exceeded 32,000.

Navy Entertainment: MWR Navy Entertainment provides quality, live entertainment to our military members and their families stationed around the globe. Events are held on ships at sea and on bases. The program presents more than 300 shows annually that attract thousands of Sailors and family members.

Events include children’s shows, family shows, holiday entertainment, music, events, professional athletes, variety shows, comics, celebrity chefs, magic shows, and much more. MWR Navy Entertainment provides a little bit of home to our service members while they are away from home and a chance for our entertainers to say thank you for the sacrifices our military members and their families make every day.

In July, MWR Navy Entertainment brings professional bands to the Middle East, Europe and Japan to perform nine shows and celebrate the Fourth of July during the “Let Freedom Ring” concert series.

Comics on Duty tour will feature 65 high-energy, professional comedy shows at installations around the globe (50 CONUS, 15 OCONUS).

OCONUS MESSLORDS Celebrity Chef Tour features celebrity top chefs that entertain and prepare meals, treating Sailors around the world to gourmet culinary arts experiences. Previous homemade feasts included smoked beef brisket, smoked pulled pork, grilled fish tacos, macaroni and cheese, corn bread and much more.

In recognition of the Month of the Military Child, MWR Navy Entertainment will present an overseas tour featuring the Imagination Movers, an American children’s band. This interactive live music act will take place at seven Navy installations in Asia.

SPLASH: Through their annual SPLASH campaign, the MWR Fitness Program educates parents and youth on swimming pool safety and the dangers associated with unsupervised swimming. The SPLASH campaign focuses on six key principles: stay within arm’s reach (adult supervision is the first line of defense); protect your non-swimmers (inflatable floats and devices are not designed to save your child); learn to swim (Navy MWR provides swim lessons for all ages); assess swim skills (proper skills assessment is vital); swim safely (youth non-swimmers and swimmers must remain in their designated areas); and hang it up (no tweet, text or phone call is worth risking a child’s life) to reduce the likelihood of drowning.
 

  • Navy MWR Fitness, Sports and Aquatics: Includes 92 operational pools and 131 fitness facilities located on 70 Navy installations. In addition, Navy MWR aquatics facilities offer swim lessons, family fitness programming, aquatics fitness classes, and command training support. Navy gyms and fitness centers are the most frequently visited on-base MWR facilities. More than 12 million military community members use our fitness, sports and aquatics facilities on an annual basis.


All-Navy Sports: All-Navy men's and women's teams participate in the Department of Defense's Sports Program and compete in the Armed Forces Championships against teams from the Marine Corps, Army and Air Force. Sports include cross country, wrestling, soccer, volleyball, bowling, triathlon, basketball, rugby, golf, softball and marathon.

 

Navy MWR Fitness Challenges: During the month of May, Navy MWR Fitness celebrates National Physical Fitness and Sports Month through a variety of weekly fitness challenges. The challenges are designed to encourage the Navy military community to be physically active, and each challenge is based on current physical activity levels. Examples include the 1984 Challenge, which was designed to show gratitude to all military spouses and reinforce their role and importance in supporting our service members, Iron Anchor Challenge, Triple Threat Challenge, and Push-Pull Challenge. In 2021, the May fitness challenges reached 14,116 on social media and increased Navy MWR pageviews by 13%.


Air Shows: Since 1946, the Blue Angels have represented the Navy and Marine Corps to audiences throughout the U.S. and abroad to showcase the excitement and power of naval aviation. When the Blue Angels come to town, be ready for a great air show! An estimated 11 million spectators view the squadron during air shows held from March through November each year.
 

2022 Air Show Schedule

  • March 12  at NAF El Centro, California with expected 70,000 in attendance
  • March 19-20 at NAS New Orleans, Louisiana with expected 250,000 in attendance
  • April 2-3 at NAS Kingsville, Texas with expected 100,000 in attendance
  • September 17-18 at NAS Oceana, Virginia with expected 300,000 in attendance
  • November 11-12 at NAS Pensacola, Florida with expected 180,000 in attendance


Navy Wounded Warrior: NWW is the Navy’s sole organization for coordinating the non-medical care of seriously wounded, ill and injured Sailors and Coast Guardsmen, and providing resources and support to their families and caregivers. Regional non-medical care providers tailor support to each enrolled service member’s recovery, rehabilitation, and reintegration needs. The program allows service members and their families to focus on recovery without distractions. To date, 7,600 seriously wounded, ill and injured service members located throughout the country have received assistance from NWW. Sponsors can expect that 100% of their support will help the program execute and enhance their mission of serving our wounded warriors, their families and caregivers.


  • Warrior Care Month: November is Warrior Care Month. It was established in 2008 when former Secretary of Defense Robert F. Gates declared it would be a “Department of Defense effort aimed at increasing awareness of programs and resources available to wounded, ill and injured service members, their families, and those who care for them.”  Each November, NWW releases a robust national advertising campaign and hosts special events on Navy installations worldwide to increase awareness of the NWW support services available to our nation’s heroes and their caregivers. 
     
  • Team Navy on the Road to the DoD Warrior Games: The 2022 Department of Defense (DoD) Warrior Games will be held Sept. 26-Oct. 4 in San Antonio, Texas. Over 250 wounded, ill and injured service members and veterans representing teams from the U.S. Army, Marine Corps, Navy, Air Force, Coast Guard and U.S. Special Operations Command (SOCOM) will participate in the competition. Teams include active-duty service members and veterans with upper-body, lower-body, and spinal cord injuries; traumatic brain injuries; visual impairment; serious illnesses; and post-traumatic stress disorder. They will compete in archery, cycling, field, golf, indoor rowing, powerlifting, shooting, sitting volleyball, swimming, track, wheelchair basketball and wheelchair rugby. In preparation for the DoD Warrior Games, NWW athletes will compete in organized camps and trials held on Navy installations across the country.


Navy Gold Star:  The Navy's official program for providing long-term support to surviving families of Sailors who die while on active duty. 


  • Bells Across America: Navy installations throughout the nation will participate in Bells Across America for Fallen Service Members ceremonies in September to honor those who died while on active duty. The ceremonies are held in association with Gold Star Mother’s and Family’s Day, which is observed on the last Sunday in September. This allows the military community a chance to honor and remember the sacrifices of our fallen heroes and their loved ones left behind. 100% of sponsorship funds will support the families of our fallen heroes, enhancing Bells Across America events at installations worldwide.


View our sponsorship package here


Sponsor Now

 

 


 

Paid Advertising

Our comprehensive paid advertising program featuring digital signage, large format printing, online/mobile application advertisements, movie theater advertisements and more will help you reach new audiences and build your brand. 

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Paid Advertising Opportunities

View our sponsorship package here

  • Digital Signs: More than 600 digital monitors are located in high-traffic locations throughout 70 Navy installations, garnering over 6M monthly impressions. Static and video options are available. Paid advertisements are rotated with additional paid ads and MWR internal promotions.
     
  • Enterprise Web & Mobile Applications: The Navy’s MWR websites and mobile applications are popular information resources for Sailors and their families, whether they are moving to a new duty station or just looking for something fun to do! Our network of websites and apps span the globe, averaging 3 million impressions per month. Visit www.navymwr.org/links for a complete list of apps and websites.
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Our current rates at Cost per mille (CPM) impressions are:

  • One Month: Global $20 - CONUS $22
  • One Quarter: Global $15 - CONUS $17
  • 6-Months or longer: Global $11 - CONUS $13
  • Static, animated and video advertising formats are available.

 

Facebook: 

  • Facebook engagement rate - 27%
  • Average engagement on reach 1.44% - 94% over the industry standard
  • More than 56,700 followers Navy FFR Facebook

Navy FFR Facebook - Single Post $500

  • Content-rich posts that educate, engage and inspire audiences with a call to action
  • Uses multimedia components (video/photos) to maximize engagement

MWR movie theaters: Navy MWR movie theaters are a popular choice for newly-released motion pictures, with an average global monthly attendance of 83,000. There are 19 theaters located within the continental U.S. and 20 overseas. Static, animated and video advertising formats are available.
 

Large Format Printing: Reach the military market with creative large format printing, wall clings and counter wraps.


View our sponsorship package here

 


Advertise Now


 

Our Partners

Join the growing list of our prestigious corporate partners. 

  • USAA logo
  • T Mobile Logo
  • Deloitte logo
  • K12 logo
  • Semper Fi logo
  • Navy Safe Harbor Foundation logo
  • The Independence Fund Logo
  • Refuel Agency Logo
  • Traeger Wood Fired Grills logo
  • Nexcom Logo
  • Cricket Wireless logo
  • Jacksonville Jaguars Logo
  • PGA Logo
  • Support Our Troops Logo
  • Sprint Logo
  • Sesame Street Logo
  • DSS Incorporated Logo
  • Findaway logo
  • Verizon logo
  • Xbox logo
  • First Command
  • Fox Nation


Join Us

 

Contact Us

Our Paid Advertising/Commercial Sponsorship team can help you secure a measurable return on investment and influential access to well-educated and diverse consumers. We plan, produce, promote and manage world-class programs for those who serve, including a host of recreation activities, sports and entertainment programs, as well as travel and leisure activities.

When you join our ranks and reach those coveted target markets with the U.S. Navy, you’ll also directly support exceptional programs for military members and their families. 

Please fill out the form below and we can get started.

 

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